August NPD: Software sales stabilize somewhat, Darksiders 2 takes first place
Hardware sales for August 2012 were down 39 percent, bringing in $150.6 million versus the $248.8 million accrued during the same period in 2011. The Xbox 360 sold 190,000 units and was again the top selling platform of the month, according to Major Nelson, though the 3DS and PS3 both showed increases over July 2011, despite the month being down as a whole. Only one week of 3DS XL sales were recorded, but in that week enough units were sold to account for 44 percent of all 3DS sales in August.
The accessories segment continued its trend of having the smallest percentage amount of year-over-year loss at $127.3 million for the period, which is down seven percent from August 2011's $137 million. Points cards and other physical means of buying online currency continue to drive this segment, according to NPD Group industry analyst Anita Frazier.
As far as software is concerned, August 2012's performance was down nine percent - $237.7 million as compared to $261.8 million during the same period last year. When only looking at software for "high definition platforms," however, the year-over-year difference is only one percent. This signifies market stabilization, says Frazier, but August's sales were worse than they could have been had the months prior not been so devoid of new releases.
Darksiders 2 was the best-selling game during the period, followed by New Super Mario Bros. 2 and Kingdom Hearts 3D: Dream Drop Distance. As always, August's complete list of the top 10 games can be found after the break.Permalink | Email this | Comments