Reverb regrets PR stunt that threatened to leave homeless kittens euthanised

by EuroGamer added 8 months ago 22 tweets

Earlier today a press release from Reverb Publishing went out saying it would donate $5000 to the Humane Society to rescue homeless kittens if Edge of Space, a game it was publishing, got approved on Steam Greenlight by 15th October.

The publisher then stated, "if the game doesn't get approval, that money will disappear, like a puff of smoke in the uncaring wind, leaving poor kitties to survive in the harsh elements, be placed in harm's way and possibly scheduled for euthanasia. The challenge is out there, and for a simple 'yes' vote on Steam's Greenlight consumers can actively take a role in saving the lives of kitties."

Um, what?

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